BARS IN CARS
A FREESTYLE RAP FORMAT, BASED IN, yep, YOU GUESSED IT, A CAR.
I joined UNILAD in 2018 as a fresh-faced University graduate, and upon arrival, Bars in Cars was a project I was given to own (I didn’t get change the name though).
Over 8 months, we strategised, organised and released 10 episodes on the UNILAD Sound Instagram, YouTube and Facebook pages, back when Facebook was popping and UNILAD Sound was one of the most engaged-with music platforms in the world.
We worked with and spotlighted a great set of artists, including; Big Zuu, Jammz, Scrufizzer, Kamakaze, Misha B, Manga Saint Hilare, Fiascoo, Eyez, Big Heath, and The Manor.
MY ROLE?
I was Lead Producer of this format and worked collaboratively with the UNILAD Sound Videographer to shoot and edit content.
Other duties included:
Copywriting
Creative direction
Content production
Shoot organisation and management
Stakeholder management (record labels, PR teams, artist management)
THE RESULTS?
8 million views across 10 episodes on Facebook and YouTube
Over 10 million reach across all platforms
Added artistic and creative credibility to the UNILAD Sound content offering - key metric of success for my role