NATIVE INSTRUMENTS BROUGHT ME IN AS THEIR FIRST EVER SOCIAL PRODUCER.
An iconic brand in the music production space, chances are, your favourite artist has a song in their catalogue that uses Native Instruments somewhere.
I was brought in as their Social Producer in May 2025, with my first task being to research and develop their social strategy.
Along the course of 6 months, with the Berlin-based Social team, the American leadership team and a few brilliant London colleagues, we were able to implement a industry-leading social strategy that was based around culture, music production, and relatability.
Campaigns and projects
Over the course of six months, I was able to work on major campaigns and projects, including:
The first ever SXSW London at NI’s takeover of Colours Hoxton
The cross-cultural Amiri x Siobhan Bell x Selfridges partnership
The global campaign for the 20-years-in-the-making return of Absynth, the beloved software synthesiser, in its famed 6th iteration
The launch of Traktor Pro 4 and Kontrol S4
Leading Vibe Initiative: Tems’ partnership with NI and Hennessy
Product launches: LCO Strings with London Contemporary Orchestra
Cyber Season: Q4 product offer campaign
THE work
THE RESULTS
In less than six months of channel operation, we were able to:
Grow the Instagram account following by 4,000
Grow the TikTok account following by 9,000 from one video
Break statistics records for the best performing posts on Instagram and TikTok
Establish partnerships with Soundcloud and Mass Appeal
Cultivate a social community around music production, software and creativity
Improve the digital brand image of Native Instruments and bring them into the future