EVENT NIGHT WAS ONE FOR THE HISTORY BOOKS.
March 1st was the biggest night in British music for 2025; we capped off 4 months of planning, campaigning and strategising in 1 night…
Featuring an all-star line up that included the likes of Sabrina Carpenter, JADE, Ezra Collective with Jorja Smith and Teddy Swims, we went into event night with a bag full of content ideas, camera angles, editorial steers and copy pieces to ensure the big night went off on socials without a hitch.
My role on event night was rooted in looking after the publishers across various @BRITs social channels including; X, Threads, TikTok and WhatsApp, as well as posting on the @BRITs Instagram channel. I wrote the copy for various big moments of the night; the winners assets (pictured below), the performance clips, and even the heart-breaking Liam Payne tribute.
VIDEO CONTENT FROM BRITS 2025 WENT CRAZIER THAN EVER.
We posted more than BRITs had ever posted from an event night on socials, and we covered every possible angle you could think of, to make sure the fans around the world felt included in the moment, in the moment.
ALSO, GRIME GRAN WAS THERE - she gets her own page entirely x
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There is truly no I in team, and may this part be a shoutout to some of the best minds in the industry that I had the pleasure of working alongside. Not all of them were pictured, but their impact was always felt.
Working with these folks was an incredible chance to bring ideas to life with fellow professionals who could execute visions brilliantly.
Below you can see some of the ways we worked between our Social and Design teams to create new ways to translate event photography on socials.
Credits go to:
Ryan Hunter, Kate Briggs-Price, Molly Richmond, Tom Young, Olivia Bader, Virginia La Rosa, Silas Armstrong, Elsa Proudlove, Chris Blackley, Jordan Onyeka, George Williams, Tom Rudolph, Jim Harrison, Ben Kerr, Sam Cocker, Mark Rivers and many others.
the results
Instagram following grew from 786K on show day morning, to 820K 24 hours later(!)
Over 2 million views on the red carpet livestream
Instagram views doubled on show day from 15m last year to 32.4m this year.
Over 9 million in TikTok reach
5 million Facebook views
Successful partnerships with Meta (Facebook, Instagram, WhatsApp), Mastercard, Music Declares and more
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Writing engaging social media copy for all BRITs social channels. Created an authentic, representative brand tone of voice to the audience and brand social perspective. Full copy writing for the Bring on the BRITs 2025: The Nominations show.
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Moderating comments, responding to comments and sparking interactions with audience members/followers, interacting with the wider social sphere/scene, answering DMs and reporting to client appropriately.
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Ideating creative concepts and formats for socials.
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Day-to-day social media planning of all posts in internal and client facing systems. Scheduling and posting of content to all relevant social channels.
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Directing and leading a team of social producers to launch the time-sensitive/embargoed nominations on BRITs social channels.