After being Islington North’s MP as a member of the Labour Party for 40 years, beloved community leader and political figure, Jeremy Corbyn, ran as an Independent candidate for the July 2024 elections.
I was able to volunteer on this incredible people-powered campaign as a Social Producer. The task was simple - centre Jeremy as the only possible leader for Islington North, only further cementing his status as the people’s champion.
Capturing the local community’s awe-inspiring support was a key part of my approach to the social strategy. As an Islington North resident myself, it was my aim to tell the beautiful love-story of Jeremy and Islington North, and imperative that we translate the buzzing energy that Jeremy has created in the area with his tireless work to the rest of the world.
On July 4th, 2024, Jeremy was re-elected as Islington North’s MP, capturing almost 50% of the total constituency votes, and beating 2nd-place Labour by 8,000+ votes.
Historic scenes for a one-of-a-kind social and cultural figure.
THE RESULTS?
I was unfortunately only on the campaign for a short period (6 days), but we *really* hit some amazing milestones on socials in that time.
From only FOUR videos across TikTok and Instagram, we achieved…
165,000+ likes
2,700+ comments
2,200+ saves (TikTok only)
2,200+ shares (TikTok only)
“Vote Corbyn” video - 3rd most successful video of the entire campaign on socials
An overwhelming positive audience sentiment - locally and globally
@votecorbyn TikTok grew from 700 to 4.4K followers in 6 days (29/06 - 05/07)
@jeremycorbyn Instagram grew from 683K to 700K followers in 6 days (29/06-05/07)
@votecorbynindependent Instagram grew from 300 to 1.9K followers in 6 days (29/06-05/07)
And of course, Jeremy’s seat in Parliament in represent Islington North.