Working with the Coolr UK team, I was brought on in September 2024 as Senior Account Manager to assist with the Samsung UK account.

The project I was brought in for involved the launch of the Galaxy Buds3 Pro, the latest earphone offering from Samsung, while conceptually focusing on Internet genres that have gone viral; Budots and Shoegaze.

We reached out to experts in the genres (Lorenzo Landicho, bdrmm) who had authentic knowledge and awareness of the scenes that we were discussing. These expert influencers were then paired with a Team Galaxy talent (Bellah Mae, Clara Rosa) for an in-person conversation to discuss the respective genres’ growth, artists and cultural movements.