FOR 3 YEARS, MY WORK WITH +44 built them into a credible, respected voice on socials within uk black music.
Together with the incredible team at Forward Slash, I was the Social Producer for +44 from April 2021 to March 2024.
With the Amazon Music UK team, Forward Slash built +44 into a key voice on socials within UK Black Music. From a complete brand design overhaul, to a tone of voice revamp, we developed a sleek identity for +44 on socials that helped built them into a respected outlet.
SOME OF MY FAVOURITE +44 VIDEO CONTENT PIECES…
Working with +44 meant that we stayed on the pulse of Black British music, culture and artistry throughout the cultural zietgiest. We aimed to give all types of angles, perspectives and ideation to the audience for them to digest their favourite artists in unique ways,
What dID I do?
Social Producer from April 2021 to March 2024.
the results
Instagram following grown from 13.4K in April 2021 to 50K by March 2024.
More than 3.5X the follower amount in 34 months (13.4k in April 2021, 48K in Feb 2024)
Over 77 million Instagram impressions in 2023
1.03 million total engagements on Instagram in 2023, up from 249K in 2022
Over 51 million video views on Instagram in 2023
29 million YouTube views in just under 3 years
the highlights
Twitch streams with; AJ Tracey and Friends (Unknown T, Big Zuu, Aitch), Central Cee, D-Block Europe (hosted by Chunkz), Dizzee Rascal and Friends (JME, D Double E, Not3s, P Money) Miraa May and Friends (Raheaven and Mneliaa), Ms Banks
Successful Notting Hill Carnival 2022 and 2023 partnerships (Rampage Sound, BBC News even used my clip of Idris Elba performing in ‘23)
Worked live events for; Rema at Brixton Academy, Central Cee at Ally Pally, The Great Escape 2022 (Cristale, Debbie, Sainté and WeWantWraiths)
Shot BTS for +44 Performances with; Giggs & Potter Payper, MIST, NSG, Sainte, Ghetts, Kano & Wretch 32, Midas the Jagaban, Enny, Cristale and BXKS
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Editing of video and static assets on Adobe Premiere Pro and Photoshop.
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Writing engaging social media copy for all BRITs social channels. Created an authentic, representative brand tone of voice to the audience and brand social perspective. Full copy writing for the Bring on the BRITs 2025: The Nominations show.
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Moderating comments, responding to comments and sparking interactions with audience members/followers, interacting with the wider social sphere/scene, answering DMs and reporting to client appropriately.
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Full ideating creative concepts and formats for socials from end to end.
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Rema at Brixton Academy, Central Cee at Ally Pally, The Great Escape 2022 (Cristale, Debbie, Sainté and WeWantWraiths) and more.
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Leading junior members of staff on set and day to day.
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Lead production for EP13 of the +44 Podcast S1 with Mista Strange, Nadia Rose and Zones, discussing Black Queer experiences in UK music,
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Collating and analysing data, writing the monthly report and campaign specific reports with key findings and recommendations.
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Day-to-day social media planning of all posts in internal and client facing systems. Scheduling and posting of content to all relevant social channels.