As the BRITs campaign made its way from Rising Star in December 2024 into 2025…
… announcing the nominations was the next big task on our list.
For a select group of artists’ careers, ‘Bring On The BRITs’ is the live stream that announces the nominations and signals to the general public that the BRIT Awards are on the way.
IT WASN’T *JUST* ANNOUNCING NOMINEES THOUGH, WAS IT?
The vibrancy in content from the Look-A-Likes campaign, to Bring On The BRITs live show, to keeping up with the public vote and all of the artist’s antics, the BRITs 2025 nominations announcement was much more than just a list and some trophies.
I HAD THE PLEASURE OF WRITING SIAN WELBY’S SCRIPT FOR THE BRING ON THE BRITS 2025 LIVE STREAM.
Tone of voice was something I was lucky enough to have had a huge driving hand in curating for 2025.
What dID I do?
Social Producer from November 2024 to March 2025.
the results SO FAR…
Instagram following grown from 766K in December 2024 to 778K in February 2025
WhatsApp channel following grown from 600 to 20K in 2 months
Over 23 million views and 10 million accounts reached in 2 1/2 months on Instagram
Successful partnerships with Meta (Facebook, Instagram, WhatsApp), Mastercard, Music Declares and more
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Editing of New Music Friday assets and creating thumbnails for social assets.
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Writing engaging social media copy for all BRITs social channels. Created an authentic, representative brand tone of voice to the audience and brand social perspective. Full copy writing for the Bring on the BRITs 2025: The Nominations show.
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Moderating comments, responding to comments and sparking interactions with audience members/followers, interacting with the wider social sphere/scene, answering DMs and reporting to client appropriately.
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Ideating creative concepts and formats for socials.
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TBC.
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Directing and leading a team of social producers to launch the time-sensitive/embargoed nominations on BRITs social channels.
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Collating and analysing data, writing the periodic report and campaign specific reports with key findings and recommendations.
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Day-to-day social media planning of all posts in internal and client facing systems. Scheduling and posting of content to all relevant social channels.