the brits brought me on for the 2025 campaign. the whole of it. 5 days a week.
Together with the incredible team at S:E Creative Studio, I was brought on as Social Producer for The BRITs 2025 campaign, with the main client being the British Phonographic Industry.
For 1 night, the stars gather, and I have been in charge of curating the social experience for the pre and post night campaign, as well, of course, as the big night itself on March 1st.
From curating the tone of voice for the campaign to working with the Design colleagues on every asset imaginable… developing ideas with my Production/Senior colleagues to leading the rollout for the nominations on socials, even writing the script for the nominations, my role has been an unmissable opportunity to make an impact on the highest level of British music.
Throughout the campaign, it was my role to have my ear to the ground, remaining as tapped into the cultural zeitgiest as one can be, bringing ideas and inspiration from the streets to the highest levels of British music.
WE GREW the ACCOUNTS, EXCITED THE FANS, AND GENERALLY, WE TURNT SOCIALS UP.
With such a huge audience and reach to feed, the BRITs social channels for 2024-2025 became a place for British/Pop music lovers, celebrating and championing the best in the business, from new artists to the household names.
Here are a few of the best performing / my favourite pieces of video content from The BRITs 2025 campaign… (soon TBC, I’m working baby!)
What dID I do?
Social Producer from November 2024 to March 2025.
the results SO FAR…
Instagram following grown from 766K in December 2024 to 778K in February 2025, to 824K in mid March 2025
WhatsApp channel following grown from 600 in mid-December 2024 to 230K in March 2025
Over 130 million organic views on Instagram in 4 months
Successful partnerships with Meta (Facebook, Instagram, WhatsApp), Mastercard, Music Declares and more
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Editing of New Music Friday assets and creating thumbnails for social assets.
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Writing engaging social media copy for all BRITs social channels. Created an authentic, representative brand tone of voice to the audience and brand social perspective. Full copy writing for the Bring on the BRITs 2025: The Nominations show.
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Moderating comments, responding to comments and sparking interactions with audience members/followers, interacting with the wider social sphere/scene, answering DMs and reporting to client appropriately.
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Ideating creative concepts and formats for socials.
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TBC.
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Directing and leading a team of social producers to launch the time-sensitive/embargoed nominations on BRITs social channels.
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Collating and analysing data, writing the periodic report and campaign specific reports with key findings and recommendations.
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Day-to-day social media planning of all posts in internal and client facing systems. Scheduling and posting of content to all relevant social channels.