UNILAD SOUND

UNILAD SOUND provided an opportunity to gain meaningful experience in the music industry and in handling social media accounts for a large-scale creative business.

I operated the Instagram for UNILAD Sound for 8 months, and working with my small, close-knit Sound team, we developed a successful content strategy for Instagram, based around editorial posts and trending news to contrast the viral video focus of the well-established Facebook page.

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my role?

· Campaign work for Sky One’s ‘Bulletproof’ show launch

· Content strategy development for Instagram

· Content production

· Created and managed the digital magazine 'Sound Sauce’

· Event production at Wireless Festival 2018

· Online research for content repurposing

· Project management of original content series - Therapy Sesh, Bars in Cars

· Social media operation (Instagram, Facebook)

the results?

· 31% increase in Instagram followers in 8 months

· Over 6 million views on ‘Bars in Cars’ content across 10 episodes on UNILAD Sound Facebook and YouTube

· 1.2 million views on Therapy Sesh across 4 episodes

· 1.7 million views on ‘Bulletproof’ campaign content, 71% above target

Presenter Coach